Swat is known to have a unique culture. The languages traditionally spoken here are Kohistani and the Pushto language. However, nowadays, due to the city’s rapid development, Urdu and English are also widely spoken here. The people of Swat are well known for the handicrafts and ornaments they make. The women that reside here like to wear embroidered clothes and also design and sell them as their main source of income. These fabrics are one of the attractions of the area for tourists as they provide a look at the local culture from up close. It is also famous for its antique jewelry with its distinctive style.

The people of Swat are generally very hospitable, warm and generous. They are kind to visitors and welcome them with open arms.